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Whatever you decide to shoot and edit, use good lighting and make sure that the audio is clear and as free from background noise as possible.

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Aim for the best quality your camera and editing software can handle, which is usually 1080p or higher. Make sure you check your video platform’s resolution guidelines before you shoot. It may feel intimidating if this is something new to you, but we promise that it’s much easier than you think.Įven if you haven’t got expensive equipment, you’d be amazed what you can do with a smartphone and free (or very cheap) editing software. However, if you have the budget for it, you can hire people to write scripts for you, and it will make a big difference in the quality of your content.įilming and editing – As with the planning, storyboarding and scripting, there are plenty of resources for filming and editing. While it can also be difficult to translate the ideas in your head into words that will inspire your audience to action, there are plenty of resources online that can help beginners with their content-making journey. Your script will be the words you’ll use to let your audience know you understand them, as well as entice them to feel a certain way. Storyboards can help you clarify your message because you can spot if something is missing.

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If you need more, upgrade packages start at $19 a month. With your free account you’re entitled to basic analytics, limited brand customization, 10 videos, and 200 GB of bandwidth per month. You can go one step further and personalize video experiences with calls-to-action and in-video forms! Wistia also allows you to add custom branding, make interactive elements, and integrate with external websites. Wistia integrates easily with marketing automation platforms like HubSpot and Marketo, which is great for your email campaigns. These are great if you put your videos on your website! You’ll get advanced analytics, lead generation tools, and turnstiles, which are email capture forms within videos. Wistia: This platform doesn’t play around because it is all about business marketing. You can use Vimeo free, but if you want to share and collaborate on videos, or upgrade to premium tools and sharing, plans start at $9 a month. Should you branch out and collaborate, you can make video showcases and portfolios to show off your hard work. You can fully customize your video players, add logos, choose your colors, and layout. If you have access to the software, it’s compatible with Adobe and Final Cut. You’ll get great analytics and collaboration tools. Vimeo: Lots of professionals and creatives use Vimeo because it has a high video quality and offers good privacy settings, which is great if you’re sending people previews for feedback.

You can use YouTube for free, but if you want Premium, it starts at $13.99 a month. You can also boost your videos by adding annotations, captions, and end screens. You can make playlists, add channel art, and make categories for your videos. There are plenty of customisation options. It will automatically send your new YouTube video to your audience in an email if you want! It also gives you editing tools and, when you grow your audience, you can monetise your videos. YouTube: It has a massive viewership, unlimited storage for videos, and supports various video formats.

We’ll highlight some of the features and customization options and pricing to help you figure out which platform is best for you and your email list. When it comes to video hosting platforms, you’re spoiled for choice! We’re all familiar with YouTube, but there are other options like Vimeo and Wistia, which could be better options for you. Selecting the Right Video Hosting Platform

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